branding / sweet geek

Includes concept creation, logo design, social media copywriting & design, 
merchandise design, brand pattern & illustration. 

Sweet Geek is an online candy store dedicated to customers who "geek out" over their products. Their playful style and commitment to represent all the candy-loving characters out there is what sets them apart from their competitors. 

Sweet Geek's logo design uses a font
modified to fit the company's unique
image as well as original illustration.