branding / sweet geek
Includes concept creation, logo design, social media copywriting & design,
merchandise design, brand pattern & illustration.
Sweet Geek is an online candy store dedicated to customers who "geek out" over their products. Their playful style and commitment to represent all the candy-loving characters out there is what sets them apart from their competitors.
Sweet Geek's logo design uses a font
modified to fit the company's unique
image as well as original illustration.